With promo codes, you can alter the price for an offer. This allows you to run campaigns and certain offers for your customers.
The price can be changed by a predefined amount e.g. 1€ off or by a certain percentage e.g. 30% off. You can define the duration of the discount e.g. 6 months. Afterwards, the price of the offer will go up to the original price if not cancelled by the customer. You can define a period when the promo code can be consumed e.g. from day X to day Y which allows you to run campaigns in a limited timeframe. We have two types of codes:
A viral code can be used by any customer during the purchase flow as long as the code is valid. Every customer is using the same code e.g. 3MONTHSBASIC. These codes can be embedded in a link of the campaign so that the user doesn’t need to enter it to consume it.
Unique codes have the same prefix but a different ending which means that every code can only be used once (by one customer in one account). These codes can be embedded in the link of the campaign so that the user doesn’t need to enter it to consume it.
- Prepay campaigns have to go through an outsourced solution. We can provide codes that give 100% discount. Customer cancellation will be still handled based on the renewal cycle of the offer (monthly or yearly). Read more about our bypass checkout codes for these type of campaigns here.
- Promo codes that give a discount for the same offer will override each other and can’t be combined.
- Start and end date of a promotion code are defined during code creation and can’t be tied to when a certain code is purchased by a customer.
- When the duration of a discount applied through a promo code expires the offer of type subscription continues and won’t be cancelled automatically.
Learn more about how to create promotion campaigns and codes here.